Disney Announces Starbucks in Disney Parks

This morning Disney announced that they would finally be adding six Starbucks locations into the Disney Parks.

All of the US. parks will recieve Starbucks locations, the first time that park guests will be able to taste that familiar coffee in park is when the first location opens in Disney's California Adventure.

Disney has promised that each location will stay true to the theme of the land, and that the new Disney's California Adventure location would be Spanish themed. That first store will open on Buena Vista Street inside an existing shop, Fiddler, Fifer and Practical Café and will stick to the 1920s theme of  Buena Vista Street. The Spanish theme of the restaurant will have baristas donning 1920s-inspired costumes. While the location won't be recognizable as a Starbucks location, the shop will have their logo on the door. While Disney has only said that it opens in “June” it is very likely that they will open it the same day that Buena Vista Street opens, June 15th.

“We know food and beverage offerings are an important part of the memories our guests make at Disney Parks and now they will be able to enjoy their favorite Starbucks beverage as part of their experience,” said Maribeth Bisienere, vice president, food and beverage line of business for Walt Disney Parks and Resorts. “Many of our guests have shared their passion for Starbucks with us, and we look forward to making their feedback a reality as we debut the first location at Disney California Adventure.”

While other parks that will have a Starbucks have been announced(Disneyland park, Magic Kingdom Park, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom), the locations in those parks haven't been announced.

“Starbucks and Disney have many things in common,” said Arthur Rubinfeld, president, Global Development, for Starbucks. “We share a passion for providing excellent customer service, delivering high quality in everything we do, and ensuring that every experience with our brand exceeds our customers’ expectations. This is something our customers and partners (employees) have asked for through MyStarbucksIdea.com since the site launched more than four years ago, so we are pleased to bring this idea to life.”

While the concept of Starbucks in Disney Parks are new to the U.S., the french have had a succesful Starbucks in Disney Village since 2009. What do you think of the new Starbucks? Is it a lot of fuss over nothing?

 

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