Monsters University Defines What Disney Marketing Will and Should Become
About a week ago Disney’s fun marketing scheme MonstersUniversity.com went live. In this fun new site modeled to represent Monsters University, the setting for the upcoming Monster’s Inc. prequel. Disney has gone very in depth to design this site, creating student handbooks, a school bookstore(you can actually buy clothes here, very cool), faculty page, and an admissions page, that is at least for the moment not accepting applicants.
Below is the complete map of the campus, that may be useful to understand the movie when it comes out.
What do you think of Disney’s new marketing experiment?